The KAFO Forum 2025, held from February 9 to 11 . One of its key events is the Nudgethon Workshop, taking place on February 9. Organized by KAFO in collaboration with Abdullah Salem University, this workshop is designed to introduce participants to Nudgeathon – a powerful tool to untangle complex problems and develop new ideas. Nudgeathon uses the power of “crowdsourcing” to solve problems
Led by expert Umar Taj, the Nudgethon event engages participants in brainstorming solutions that apply behavioral insights to real-world challenges. They had competition for teams to come up with ideas and solutions.
Among the attendees was Lei Wa Lakom’s founder, Taiba Alhumaidhi, who participated in the event to gain insight into innovative approaches for driving social impact. While she did not take part in discussions, her presence underscored the growing interest in behavioral science as a tool for positive change.
The event was an inspiring reminder that even the smallest interventions can lead to significant improvements in society. With thought leaders like Dr. Umar Taj leading the way, behavioral science continues to shape the future of decision-making and problem-solving worldwide.
